The year was 1993. Street Fighter was one of the biggest things on the planet, and venerable toy franchise GI Joe…wasn’t. In an effort to boost Joe’s sales, Hasbro figured creating action figures based on Street Fighter would be a really good idea!
It wasn’t.
Between 1993 and 1994, Capcom and Hasbro teamed up to release a couple of lines of GI Joe figures that were branded, and sculpted, to look like Street Fighter characters.
While this seems like a bizarre coupling today, you’ve got to remember, Street Fighter was everywhere in the early 90s. It had cartoons, a movie, rap songs, t-shirts, anime adaptations, comics, the works. So a series of action figures, even ones sitting uncomfortably within the universe of the Great American Hero, seemed totally normal. At the time.
Until, you know, you actually saw the things.
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