Quote of the Moment: 'Nintendo president Iwata is wrong about social games'

Satoru Iwata

    Iwata-san has done an incredible job rebuilding Nintendo over the last few years. He is a great leader of that company, but in this particular case he is wrong. He is mistaken if [he thinks] this is some kind of fad that will go away. Social networks, as a way of powering our game and entertainment choices, is here to stay.

Former Sony Worldwide Studios boss Phil Harrison said this in an interview with IndustryGamers regarding Nintendo president Satoru Iwata's harsh words for social game creators during his Game Developers Conference keynote speech this month. Iwata believes that mobile and social games could diminish "high value" games, or $50 to $60 retail games. How, you ask? The Nintendo commander-in-chief said that social and mobile games are focused more on quantity than quality, amassing and copying software to increase revenue. If Iwata has seen what's in the works for iOS or some recent Facebook games, then his issue appears to be more with price points than anything.

[Via GamesIndustry.biz]

[Image Credit: Nsider 2]

What do you think about Iwata's opinion of social game developers? How do you think Nintendo will fare continuing its retail-centric strategy?

Playfish joins Japan relief effort with Mercy Corps donation program [Updated]

Finally, another social game developer has decided to use its immense resources for good. Playfish announced today that it has joined forces with Mercy Corps and their partner, Peace Winds Japan, to run a donation program. Through the program, Playfish will give 100 percent of its proceeds to Mercy Corps to provide the Japanese with "balloon shelters to accommodate up to 600 people; large emergency tents; clean water, food and blankets," according to the company.

Throughout the week, Playfish will add items to its games for purchase and donate 100 percent of those proceeds to Mercy Corps. Currently, the Garden of Hope item is available in Restaurant City, but more games will receive donation items this week including a "Support Japan" bundle in Pet Society, "Japan Elite Transfers" in FIFA Superstars, and a "Red Japanese Pagoda" in Monopoly Millionaires.

There is a link beneath most Playfish games leading to the donation website. Playfish is handling the situation differently than Zynga's, which allowed players to donate through playing its games (and buying items) immediately. Using this method, the company has already raised $1 million. Will Playfish be able to produce the same contribution with its week-long event?

That's unlikely, but keep in mind that this is far from a competition. The fact that Playfish has made the gesture is respectable, but what prevented the company from employing the same strategy? My guess is that it was a matter of how much time is left to make a contribution with impact, which lead to this week-long event. Regardless, every donation helps--here's your chance, Playfish fans.

Do you intend on donating to the Japan relief effort through Playfish? How successful do you think the company will be using this method?

JamLegend closes its doors this month; Zynga acquires its talent

JamLegend, a music-games startup was shut down today after three years of trying to compete with the heavy hitters in the music-game genre like Rock Band and Guitar Hero. According to Tech Crunch, the company's employees were headed into new ventures, and it looks like the name of that new venture is Zynga.

Social game giant Zynga has acquired the JamLegend team in a talent acquisition for an unknown sum of money. There's no news yet as to which of Zynga's offices the crew will be heading to, but we can only help to start the rumor mill early with this one. Could Zynga's acquisition of folks skilled in music games mean that they are going to try developing a music game of their own on Facebook? Sure, Zynga's accumulated enough talent over the years to create any number of new and unique games on the platform, but I would be particularly interested in how Zynga would handle a game that very well may be all about sound, rather than the visuals.

We'll make sure to let you know what comes of this acquisition as we know more, so keep checking back.

Should Zynga try making their own version of games like NightClub City? Or is the music-genre one area you don't think they're capable of breaking into?

JamLegend closes its doors this month; Zynga acquires its talent

JamLegend, a music-games startup was shut down today after three years of trying to compete with the heavy hitters in the music-game genre like Rock Band and Guitar Hero. According to Tech Crunch, the company's employees were headed into new ventures, and it looks like the name of that new venture is Zynga.

Social game giant Zynga has acquired the JamLegend team in a talent acquisition for an unknown sum of money. There's no news yet as to which of Zynga's offices the crew will be heading to, but we can only help to start the rumor mill early with this one. Could Zynga's acquisition of folks skilled in music games mean that they are going to try developing a music game of their own on Facebook? Sure, Zynga's accumulated enough talent over the years to create any number of new and unique games on the platform, but I would be particularly interested in how Zynga would handle a game that very well may be all about sound, rather than the visuals.

We'll make sure to let you know what comes of this acquisition as we know more, so keep checking back.

Should Zynga try making their own version of games like NightClub City? Or is the music-genre one area you don't think they're capable of breaking into?

f8 Developers Conference: Facebook game shares move to the Ticker

Super Mario Facebook Share
You know those annoying pop-ups Facebook displays whenever you try to share something in FarmVille or what have you? Soon, those might be a thing of the past, according to Facebook CEO Mark Zuckerberg. The Facebook boss announced the change in brief during the f8 Facebook Developers Conference, referring to a particularly hilarious Internet meme.

This change applies to Facebook apps across the board, but, of course, we're concerned with the games. According to Zuckerberg, sharing activity will be directly and automatically published to the News Feed or the Games Ticker, depending on what exactly it is you're sharing. And with that comes the privacy concerns.

Judging from Zuckerberg's brief mention of the change, this would cause apps to inform users upon installation exactly what activity they will automatically share. This information is extremely early, but we imagine that, if developers like Zynga were to implement this change, that players would have the be informed of those changes.

Later in the presentation, Zuckerberg mentioned that games will take even more advantage of the Games Ticker, which launched earlier this summer. The Facebook chief showed an instance in which a friend played the word "TEXT" against another in Words With Friends, which was displayed on the Games Ticker. He then proceeded to mouse over that Ticker notification, and it displayed a snapshot of the game board.
Words with Friends Share
Of course, you could then jump into the game and start a match with either player. In short, the day of the game-stopping share notification will soon be over. In its place, much of the viral sharing in Facebook games seems as if it will take place in the Games Ticker. It appears that these changes have already taken place in Words With Friends.

When these specific changes will take place has yet to be announced, though we imagine much of them will be up to the developers. And if FarmVille players' reactions to when Zynga made similar changes to its flagship game is any indication, we're opinons will be ... mixed. We'll keep you posted.

What do you think of Facebook doing away with the game share notifications, automating them and moving them into the Games Ticker?

New study finds Facebook games might do the economy good

The success of Facebook gaming goes beyond Facebook. Based on an economic impact study released today (courtesy of the University of Maryland), Facebook games, applications, and social plugins (e.g. "Like" buttons, fan pages, Facebook Connect, etc.) are responsible for adding somewhere from 182,744 to 235,644 full-time jobs, and $12.19 billion to $15.71 billion into the US economy.

Seeing that the Facebook platform has only been around since May 2007, the growth has been tremendous. The study cites Zynga as an example as the most successful venture on the Facebook platform, primarily thanks to hits like FarmVille, Mafia Wars, and Words With Friends. Zynga itself has 2,000 employees with the company valued at $15 to $20 billion. Whereas, Playfish was bought by EA for $300 million, and Playdom was bought by Disney for $763.2 million.

The study, created by professors of the Center for Digital Innovation, Technology, and Strategy at the Robert H. Smith School of Business, moves on from counting the numbers of direct employment to uncovering jobs indirectly created by Facebook apps. It then estimates the economic value of all those jobs, which means analyzing salaries and benefits. Still skeptical? They're calling it the "Facebook App Economy" and you can read all about it here.

[Image Credit: Visual Economics]

[Via SFGate]

Do you still think that Facebook games are a waste of money? Do you know anyone who's been able to make a living thanks to Facebook games?

Nexon's next social game, Zombie Misfits, looks for brains on Facebook

Alright, we thought it too: "Another zombie game?" But hold on just a second there, naysayers. Nexon's new Facebook game, Zombie Misfits, takes the whole zombie craze in a decidedly different direction. Co-developed by Canadian studio Antic Entertainment, this social take on what's quickly becoming a tired trend turns is a side-scrolling tower defense game.

Wait, according to a release, it's a "cartoon-style apocalyptic tower defense game with an RPG flare." Does that sound different enough for you? And if you ask us, the game's art style looks like something you'd easily find on Cartoon Network.

Ever since Nexon struck gold with MapleStory Adventures, the company has been bullish on Facebook games, but has taken its sweet time. (The publisher likely could have thrown its name on a number of Facebook games this year, but didn't.)

But back to the brain bustin'. Zombie Misfits has players defend survivors of the zombie apocalypse in two-dimensional zones against wave after wave of walking cadavers. To do so, you must place Defenders in key, predefined points in each level to kill off the walkers (thanks, The Walking Dead) before they reach the hovel of "breathers", as tutorial character Slim calls them.


The game features a number of different defenders like the Biker, a club-wielding badass type, and the pistol-toting Trooper--all of which can be modified and upgraded. Of course, you'll need to strategize which Defenders to place as you unlock them to fight the numerous types of zombies. And players can enlist the help of their friends, as per usual. But really, nothing beats the feeling of taking a giant chain saw to a morose mob of undead mouth-breathers.

Click here to play Zombie Misfits on Facebook Now >

Check out the rest of our Halloween coverage right here.

Do you think there's room for another zombie game on Facebook? What do you think of the zombie craze overall--is it just a fad?

To pick up Fast Five on Blu-ray, DVD at Walmart, better try Car Town

Branded Facebook game promotions are a dime a dozen these days, but turning a Facebook game into a store front? Now, that's something to twirl the mustache at. Cie Games announced that Car Town was the only place Fast Five fans could pre-order the Fast Five Blu-ray/DVD combo pack at Walmart. But since the movie released today in stores, fans can also take a trip to Walmart to score some in-game rewards.

Within Car Town, players could click on a giant Walmart-themed big rig to pre-order the pack through Walmart's online store, which would have scored them an exclusive in-game locker with a Fast Five-themed bullet-proof vest to display in their garages. Though, anyone who buys the game through Car Town or in stores will net themselves a virtual Armet Gurkha armored vehicle to race their friends with.

This is the culmination of a six month-long event made possible by Universal Partnerships & Licensing that displayed the movie's trailer within Car Town. And now players can complete missions inspired by the movie's storyline by racing cars directly taken from the film. And Car Town, which enjoys over 5.2 million monthly players, has had its branding throughout the Fast Five release.

"This program is one of the most extensive and successful efforts to date by a major film studio to leverage the nexus between real-world marketing and promotion via social gaming," said Cie Games CEO Justin Choi. "Since the program began in April 2011, Car Town players have completed more than 200 million races in the virtual Rio de Janeiro race environment modeled after the movie's key location."

In other words, this was one giant Facebook game branding event, and Cie Games is far from the only developer that's in on the action. Zynga has already begun to integrate Indiana Jones into its Adventure World completely, while other studios like Ecko|Code build their business entirely around branded Facebook games. We've said it before and we'll say it again: Branding is huge in Facebook games. Our concern, however, is whether the games can grow in terms of gameplay amidst the allure of branding.

Have you followed the Fast Five event in Car Town since it started? What do you think of branding in Facebook games--has it gone too far or are you digging it? Sound off in the comments. Add Comment

Facebook games could get crazy good graphics with Unreal Engine 3

That's right, you supposed 80 million hardcore gamers on Facebook, Gears of War maker Epic Games announced that the upcoming Adobe Flash Player 11 will support its Unreal Engine 3. Considering the majority of Facebook games are created and played using Flash, we can't imagine it will be long before social game makers craft Facebook games in gorgeous 3D.

Kotaku reports that the Flash version of Epic Games's Unreal Engine 3, the technology through which numerous hardcore console game series like Unreal Tournament and Mass Effect are made, appears less powerful than on PCs and consoles. Regardless, this marks a huge step toward 3D gaming on Facebook, considering other methods like Unity have yet to catch on.

That's mainly because games that use the Unity Player requires an additional download, which could arguably scare less technologically-savvy players away. Flash requires no download, aside from the occasional update, though that's merely thanks to Flash's growing ubiquity. It's also important to note that Apple's iOS devices support Unreal Engine 3, meaning developers could create games that run similarly on both Facebook and iPhones or iPads. (Infinity Blade on Facebook, anyone?)

This type of cross-platform play is something social game makers have clamored for awhile now, many of which turning to HTML5 to make it happen. (Even Zynga mobile chief David Ko said that HTML5 is still too early.) But with the possibility for full 3D games that players could play between their iPhones and on Facebook, it's possible that developers could come running back to Flash. Check out what Unreal Engine 3 looks like on Flash Player 11, though not yet in motion, here.

Are you excited to hear that Flash games, primarily Facebook games, will be capable of full 3D graphics? How do you think this might change the enormous social games industry? Sound off in the comments. Add Comment

To pick up Fast Five on Blu-ray, DVD at Walmart, better try Car Town

Branded Facebook game promotions are a dime a dozen these days, but turning a Facebook game into a store front? Now, that's something to twirl the mustache at. Cie Games announced that Car Town was the only place Fast Five fans could pre-order the Fast Five Blu-ray/DVD combo pack at Walmart. But since the movie released today in stores, fans can also take a trip to Walmart to score some in-game rewards.

Within Car Town, players could click on a giant Walmart-themed big rig to pre-order the pack through Walmart's online store, which would have scored them an exclusive in-game locker with a Fast Five-themed bullet-proof vest to display in their garages. Though, anyone who buys the game through Car Town or in stores will net themselves a virtual Armet Gurkha armored vehicle to race their friends with.

This is the culmination of a six month-long event made possible by Universal Partnerships & Licensing that displayed the movie's trailer within Car Town. And now players can complete missions inspired by the movie's storyline by racing cars directly taken from the film. And Car Town, which enjoys over 5.2 million monthly players, has had its branding throughout the Fast Five release.

"This program is one of the most extensive and successful efforts to date by a major film studio to leverage the nexus between real-world marketing and promotion via social gaming," said Cie Games CEO Justin Choi. "Since the program began in April 2011, Car Town players have completed more than 200 million races in the virtual Rio de Janeiro race environment modeled after the movie's key location."

In other words, this was one giant Facebook game branding event, and Cie Games is far from the only developer that's in on the action. Zynga has already begun to integrate Indiana Jones into its Adventure World completely, while other studios like Ecko|Code build their business entirely around branded Facebook games. We've said it before and we'll say it again: Branding is huge in Facebook games. Our concern, however, is whether the games can grow in terms of gameplay amidst the allure of branding.

Have you followed the Fast Five event in Car Town since it started? What do you think of branding in Facebook games--has it gone too far or are you digging it? Sound off in the comments. Add Comment

Sims Social survey lets you sound off on item prices, favorite features and more

It's that time folks - time to let your collective voices be heard! EA wants to know how much fun (or not) you're having with the Sims Social on Facebook, and they've released a fairly long survey to help you tell them. This survey contains all sorts of questions, ranging from the basics of how often you play the game, to allowing you to rate your opinion on item pricing (are they too cheap? too expensive?) and what some of your favorite features are in the game.

Of course, the point of all of this is to gather enough opinions to actually sway the way the game develops in the future. Hopefully, with questions dealing with how much we like to "build" items with parts (bookcases, double beds, etc.), and the option to say that you don't like it at all, we may actually see a lessening in those kinds of items, if enough users agree. You can even rank various gameplay features (decorating your house, visiting friends, customizing your Sim, etc.) in the order that you like them. In this way, perhaps we'll see more focus being placed on the most (overall) liked feature, and you'll be able to say you helped to make that happen.

Unfortunately, this isn't the kind of survey that will allow you to give your opinion on future item sets, but there are plenty of blank text boxes for you to say exactly what you want to the developers in a place that you know they'll see it. Again, this survey is prety lengthy (when compared to other Facebook game surveys anyway), so you'll want to make sure you have around 5-10 minutes to set aside to take it.

We've taken this survey as well, and if we start to notice any gameplay changes arising because of options listed here, we'll make sure to let you know. In the meantime, head over to this link right here to take the survey for yourself.