f8 Developers Conference: Facebook game shares move to the Ticker

Super Mario Facebook Share
You know those annoying pop-ups Facebook displays whenever you try to share something in FarmVille or what have you? Soon, those might be a thing of the past, according to Facebook CEO Mark Zuckerberg. The Facebook boss announced the change in brief during the f8 Facebook Developers Conference, referring to a particularly hilarious Internet meme.

This change applies to Facebook apps across the board, but, of course, we're concerned with the games. According to Zuckerberg, sharing activity will be directly and automatically published to the News Feed or the Games Ticker, depending on what exactly it is you're sharing. And with that comes the privacy concerns.

Judging from Zuckerberg's brief mention of the change, this would cause apps to inform users upon installation exactly what activity they will automatically share. This information is extremely early, but we imagine that, if developers like Zynga were to implement this change, that players would have the be informed of those changes.

Later in the presentation, Zuckerberg mentioned that games will take even more advantage of the Games Ticker, which launched earlier this summer. The Facebook chief showed an instance in which a friend played the word "TEXT" against another in Words With Friends, which was displayed on the Games Ticker. He then proceeded to mouse over that Ticker notification, and it displayed a snapshot of the game board.
Words with Friends Share
Of course, you could then jump into the game and start a match with either player. In short, the day of the game-stopping share notification will soon be over. In its place, much of the viral sharing in Facebook games seems as if it will take place in the Games Ticker. It appears that these changes have already taken place in Words With Friends.

When these specific changes will take place has yet to be announced, though we imagine much of them will be up to the developers. And if FarmVille players' reactions to when Zynga made similar changes to its flagship game is any indication, we're opinons will be ... mixed. We'll keep you posted.

What do you think of Facebook doing away with the game share notifications, automating them and moving them into the Games Ticker?

Disney-branded Facebook games coming in 2012, Playdom head says

Can we all just say, "finally?" During a panel named "The Rise of Social Games" at the f8 Facebook Developers Conference in San Francisco, Disney Interactive and Playdom head John Pleasants revealed that two to four Facebook games surrounding Disney brands will hit Facebook in 2012. The general topic of the panel was the fact that branded social games are taking off.

Pleasants was joined on the panel by Kabam CEO Kevin Chou, EA Interactive head Barry Cottle and Zynga CBO Owen Van Natta. Facebook director of games partnerships Sean Ryan moderated the panel with the preface that branded games will take over the Facebook platform. And he might be right: EA just released The Sims Social, Zynga will soon re-brand its new Adventure World with Indiana Jones and Kabam recently announced The Godfather: Five Families.

Playdom, which Disney acquired in July 2010 for a whopping $740 million, is ahead of the pack with two branded games on Facebook: ESPNU College Town and ESPN Sports Bar & Grill. Both games performed well, thanks to advertising through the ESPN TV network. While Disney owns the ESPN brand, notice how neither of those actually involve the insanely popular Disney characters we've come to love.

Honestly, we're surprised this didn't happen sooner. Consider this: Disney has its own cable TV channel through which it could, in theory, advertise whatever it wants. Pleasants didn't get into why it's taken this long for Disney to throw its cast of characters into Facebook games, but did reveal the power of the Disney name.

Gnome Town, which Playdom launched in the summer--and we enjoyed quite a bit--peaked at 530,000 daily players. But just plopping the Disney logo on top of the existing one made users more likely to spend in the game just through trust of the company's name, according to Pleasants. "We think it's an advantage, if you put game play first," Pleasants said.

It's comforting to hear this emphasized by these developers. (Kabam's Chou shared the same sentiment.) Branded games on Facebook are OK in my book, but the last thing anyone wants to see is the genre become a branding machine.

[Source and Image Credit: VentureBeat]

Are you on board with the growing trend of branded games on Facebook? Do you think developers will maintain integrity as the focus on branded content in their games intensifies? Sound off in the comments. 1 Comment