Hiển thị các bài đăng có nhãn disney channel games. Hiển thị tất cả bài đăng
Hiển thị các bài đăng có nhãn disney channel games. Hiển thị tất cả bài đăng

Thứ Năm, 20 tháng 10, 2011

Disney XD News

DISNEY XD TO PREMIERE “FORT BOYARD – ULTIMATE CHALLENGE,” A REALITY ADVENTURE SERIES ON MONDAY, OCTOBER 17

Geno Segers (Disney XD’s “Pair of Kings”) and popular British television presenter Laura Hamilton (“Dancing On Ice”) host an exciting competition requiring brainpower, courage and teamwork, “Fort Boyard – Ultimate Challenge,” a 10-part series premiering MONDAY, OCTOBER 17 (8:30-9:00 p.m., ET/PT), with a thrilling finale MONDAY, NOVEMBER 7 (8:00-9:00 p.m., ET/PT) on Disney XD. Based on the international game show phenomenon “Fort Boyard,” the series is set in a 19th century sea fort off the coast of France. It introduces six teams — 24 teens from the United States and the United Kingdom — who team up for a tournament where only one team will ultimately get the key to unlock the historic fort’s hidden treasures and win the honor of calling themselves “the conquerors of Fort Boyard.”

The reality adventure series marks the first kids’ version of the popular game show which premiered more than 20 years ago and has since been produced in over 38 countries worldwide.

In the premiere episode, team members from the Red Vipers and Yellow Scorpions compete in the first round of challenges to find out which team has what it takes to move on to become the conquerors of the fort.

“Fort Boyard – Ultimate Challenge” is produced by Zodiak Media Group’s production companies The Foundation and Adventure Line Productions, who created the concept for the original “Fort Boyard” and have been producing the series for 22 years.

The executive producers are Nigel Pickard and Ged Allen for The Foundation, Pierre Godde for Adventure Line Productions and Jamila Metran for CiTV. The producer is Steve Pinhay.

The series will be televised on Disney XD cable and satellite channels around the world (excluding France and the Nordics) and CiTV in the UK.

About “Fort Boyard”

“Fort Boyard” is the most successful adventure game show in the world, having sold to over 30 territories, while dominating France 2′s primetime summer schedule every year since 1990. The action takes place in an imposing fortress built in the middle of the ocean. This provides the perfect backdrop for strenuous, against-the-clock physical challenges and mind-boggling riddles, featuring strange characters and fearsome animals. All this and more awaits those attempting to reach the Treasure Room! Only the fittest and most intelligent contestants can hope to conquer Fort Boyard.

About Disney XD:

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. There are 22 other Disney XD Games channels around the world.

Thứ Sáu, 14 tháng 10, 2011

Disney-branded Facebook games coming in 2012, Playdom head says

Can we all just say, “finally?” During a panel named “The Rise of Social Games” at the f8 Facebook Developers Conference in San Francisco, Disney Interactive and Playdom head John Pleasants revealed that two to four Facebook games surrounding Disney xd brands will hit Facebook in 2012. The general topic of the panel was the fact that branded social games are taking off.

Pleasants was joined on the panel by Kabam CEO Kevin Chou, EA Interactive head Barry Cottle and Zynga CBO Owen Van Natta. Facebook director of games partnerships Sean Ryan moderated the panel with the preface that branded games will take over the Facebook platform. And he might be right: EA just released The Sims Social, Zynga will soon re-brand its new Adventure World with Indiana Jones and Kabam recently announced The Godfather: Five Families.

Playdom, which Disney acquired in July 2010 for a whopping $740 million, is ahead of the pack with two branded games on Facebook: ESPNU College Town and ESPN Sports Bar & Grill. Both games performed well, thanks to advertising through the ESPN TV network. While Disney owns the ESPN brand, notice how neither of those actually involve the insanely popular Disney characters we’ve come to love.

Honestly, we’re surprised this didn’t happen sooner. Consider this: Disney has its own cable TV channel through which it could, in theory, advertise whatever it wants. Pleasants didn’t get into why it’s taken this long for disney channel games to throw its cast of characters into Facebook games, but did reveal the power of the Disney name.

Gnome Town, which Playdom launched in the summer–and we enjoyed quite a bit–peaked at 530,000 daily players. But just plopping the Disney logo on top of the existing one made users more likely to spend in the game just through trust of the company’s name, according to Pleasants. “We think it’s an advantage, if you put game play first,” Pleasants said.

It’s comforting to hear this emphasized by these developers. (Kabam’s Chou shared the same sentiment.) Branded games on Facebook are OK in my book, but the last thing anyone wants to see is the genre become a branding machine.