FarmVille: Visit the Capital One farm for a free Capital One Goat

As we told you earlier this week, Zynga has officially launched a three-part cross-promotion with Capital One that sees the brand returning to FarmVille (and also making an appearance in CityVille and the Pioneer Trail). For FarmVille, we see the Capital One farm being added to our neighbor bars, and an incentive being offered for actually visiting said farm.

Once you visit the Capital One farm (don't worry if it doesn't show up in your friends list; an in-game prompt will appear allowing you to access it), you'll find that you don't really need to do anything here, except take in the scenery and click on the "Help Out" button that quickly appears. This sees the Capital One Goat (you'll know it's him as he's wearing sunglasses) harvesting crops and boosting animal storage buildings before being given to you as a gift.

What's more, if you agree to visit the Capital One Facebook Page, and then "Like" it, you'll receive one free application of "Capital One Grow," or instant grow for your farm. On top of this, there's also a Capital One Gift available to send to your friends on the FarmVille free gifts page, that can contain all sorts of goodies, so make sure to send some while you can. It will only be available to send for the next nine days.

Any and all of these prizes will appear in your Gift Box when you return to your farm, so make sure to check them out!

What do you think of this newest Capital One promotion? Will you save your Capital One grow for a Double Mastery event, or will you use it right away?

Capital One gets in Zynga's wallet with FarmVille, CityVille, Pioneer Trail

Capital One asks Zynga once again, "What's in your wallet?" To which the developer replies, "Why, FarmVille, CityVille and Pioneer Trail, of course!" Mashable reports that the national financial services firm has teamed up with Zynga again for three brand new in-game branding promotions involving Capital One's infamous goat character. Well, two outta three, at least.

Granted, keep in mind that these promotions are slowly rolling out to players, as I've yet to see most of them in my games. Starting with none other than FarmVille, Capital One returns (remember the Visigoths?) with its beloved goat to the game as a breedable animal, which comes just in time for the slew of Breeding Pens in the game.

CityVille, on the other hand, simply features a Capital One-branded Bank for players to use, and opening it offers players a bonus decoration as well as additional Coins, Energy and other resources. Pioneer Trail has its very own set of Goals to help the goat-on-arrival find his lost band mates, which ultimately reward players with a Capital One goat of their own.

This is the second time Capital One has worked with Zynga this year in a branding promotion, and it comes hot off of the heels of a Best Buy promotion conducted through CityVille. And this will be far from the last branded promotion to be featured in a Zynga game. (If anything, the work of Ecko|Code speaks to its popularity.)

The San Francisco-based (but global) developer is joining forces with Lucasfilm to bring Indiana Jones into Adventure World, Zynga Boston's debut Facebook game. Considering the game has been retitled, "Adventure World: An Indiana Jones Game," it could be the first Zynga game built entirely around a brand. So yes, branded Facebook games are here to stay.

Are you psyched for these upcoming in-game promotions across the company's three most recognizable Facebook games? What do you think of the movement toward branding in Facebook games overall? Sound off in the comments. Add Comment.